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The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of �public relations programs including brand manage�ment and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social responsibility and sustainability, government relations, social and digital media, innovative thinking, fundraising and corporate philanthropy programs.
The Bachelor of Public Relations program prepares students to manage PR as a core business function and includes business courses to enable them to effectively develop and manage budgets and recruit, engage and retain PR professionals across sectors. Soundly anchored in PR theory and best practices, the Bachelor of Public Relations program includes skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.
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